Tag Heuer watches began their association with Formula 1 in the 1950s when they introduced the timing devices for these sporting events. Later, Heuer merged with TAG (a manufacturer for turbochargers used in Formula 1 cars), strengthening the relationship between the two institutions. This imitation watch is the next logical step in their relationship – a design that reflects the luxury and power that is shared between the auto racing circuit and the renowned Swiss watchmaker.