Hublot was the first to develop a 100% natural rubber band that stood up to the expectations of the sophisticated watch buyer. Used in lines like the Big Bang Series, not only are they virtually indestructible, they’re every bit as stylish as any stainless steel or gold bracelet. The smooth, soft bands have contributed to Hublot’s reputation for sleek sport watches. The bracelet is the invention of the brand’s founder Carlo Crocco, who has since hired Jean-Claude Biver to head the company so he can focus on his charity organization “Hand-in-Hand”. To this day Hublot remains one of the last family owned companies with a “mono-product” concept. The sole concern of the Hublot name and ingenuity? Watches. As of yet the brand has not branched out
